Design

(Design) In the AD Design program, you develop yourself into a versatile designer who transforms creative concepts into concrete visual solutions. You learn to work with professional design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), as well as prototyping tools and 3D software. The program combines graphic design, user interface design, brand identity, and basic principles of product design. You work on real assignments for companies and learn to work project-based within deadlines. Typically, you create designs for websites, apps, logos, corporate identities, packaging, and marketing materials. What makes this AD unique compared to a full bachelor's degree is the focus on directly applicable skills and quick entry into the job market. You do practical internships at design agencies, advertising agencies, or internal marketing departments where you gain real-time experience. The program is ideal for creative MBO graduates who want to quickly start working in the design world, but also seek theoretical foundation for their creative process.