"What if you start a new business together with your former competitor?"
You discover that your rival energy is actually perfect fuel for innovation. Suddenly you understand why big brands sometimes merge — your combined market knowledge makes you almost unbeatable. And it feels deliciously vengeful to crush together the competition that previously tried to eliminate you separately.
Joris (31), Amsterdam — former webshop owner, now partner in marketing agency
Three months after I had to shut down my webshop, Marloes suddenly showed up at my door — my biggest competitor from five years of price wars.
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