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Duration

4 years

Level

HBO (Applied Sciences)Limited part-time

Outlook

Growing

What will you learn?

(Design Management) Design Management combines creativity with business knowledge. You learn how to strategically deploy design processes for business success. The curriculum includes brand strategy, product innovation, project management and creative leadership. You develop skills in design thinking, market research and stakeholder management. Through practical projects with real clients, you learn to manage design teams and make creative projects commercially successful. You become the bridge between creativity and business.

A week as a student

Listen: a week in Design Management0:00 / 0:00

Your week starts on Monday with a lecture on Brand Strategy and Branding. A lecture is a class where a teacher speaks and you listen and take notes. The teacher explains how a brand — the face of a company — tells a strong story. After that, you work in a project group on a real assignment from a client. Together you discuss who takes on which part of the project.

On Tuesday you have a Design Thinking class. This is a way of working where you solve problems by focusing on what people need. You practise this with assignments where you quickly sketch and test ideas. Wednesday is all about Project Management. You learn how to plan, monitor and finish a project on time. In small groups you create a planning schedule for a design project and discuss it with the teacher.

Core Subjects

Career Prospects

Design manager, creative project manager, brand manager, innovation consultant, product manager at design agencies, marketing agencies or innovative companies.

Where can you study this?
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